IDENTITY // BRAND AWARENESS CAMPAIGN //COPY
In the Netherlands, the RVU produces and broadcasts well-known and highly appreciated programmes (Keuringsdienst Van Waarde, Klootwijk aan Zee, 100%Club).
Unfortunately, the viewers had no idea these programmes belonged to the RVU, but thought other broadcasters were responsible.
CREATE BRAND AWARENESS
We rediscovered the core of the RVU and translated it into a fresh identity - and created brand awareness -both internally and externally. Bringing the brand to the attention of RVU makers and viewers.
We created five-second identity movies, which are shown before and after each RVU programme. In the identity movies, eight different people turn the camera angle from topdown to frontal, which magically produces the new RVU logo in the top left corner (where the digital logo is during air time).
BRAND AWARENESS + RESTYLING
Directed by: Rob Lucker (hazazaH)
Audio: Rimer Veenman (Vmanmusic)
We developed RVU's brand essence, a new logo and pay-off ('For a change'), a brandbook, new website, football shirts, and more.
Design: Raphaël Bartels
The brand book including RVU's production guidelines, to keep the brands content consistent, as RVU works with many different producers.