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Allround creative with love for brand building.
Hello. My name's Maaike.

Based in Amsterdam and working directly for clients as well as agencies - as a creative and copywriter. During the 15 years in advertising I've worked for both big and small agencies, start ups and all kinds of companies. I am a strategic thinker with strong analytic skills. My aim in communication is to focus on a clear and inspiring message, creating communication that is align with the brand's core and insights and works across all disciplines. 


Strategy - Concept - Creative Direction - Copywriting



-Brand Identity

-Brand manual

-Communication strategy

-Communication concept

-Campaign concept 

-Copy Platform

-Tone-of-voice guide


-Short copy

-Long copy



Freelance- 2010 - present - Creative/Copywriter

Watson&Lewis - 2005 - 2010 Founder/Creative Director

Ogilvy - 2004 - 2005 Creative/copywriter

inc 21/BBDO - 2002 - 2004 Creative/copywriter

Freelance - 2002 Creative/copywriter

Noordervliet & Winninghoff/Leo Burnett- 1999 - 2002 Creative/copywriter

Voorheen JAM - 1998 - 1999 Creative/copywriter

Automotive: Chevrolet, Fiat, Ford

Cosmetics: Clinique, Dove, Head & Shoulders, Max Factor,  Rituals

Durables: Altrex

Electronics & Software: Adobe, IBM, Lomo, Samsung,

Events & PR: Lomo launch party, Martini Launch, TMF Awards

Education: Blink Educatie, Veilig Verkeer Nederland - VVN (Transport Safety Association)
Amusement:  Bostheater Amsterdam, Buena Vista International, Caro Emerald, Holland Casino, Spil games

Fashion & Retail: Ace Jewellers, Bad Boys fashion, Etos, Hornbach, Levi’s, Miss Etam, Modehuis Blok, PONY footwear, Steven Alexander Golf Shoes, Vans Sneakers

Financial: ABN Amro, American Express, ING, NCM, Postbank

FMCG, non-food: Bounty, Dash 2in1, Procter & Gamble, Tampax

Food and Drinks: Activia (Danone), Celebrations (Mars), Danio (Danone), Danerolles, De Koninck Bier, (Beer), Douwe Egberts (Sara Lee), Heineken, Hooghoudt (wodka), Johnnie Walker, Kit Kat,  Lay's, Lipton Ice tea, Martini (Bacardi Martini), Pepsico, Schweppes Verkade (United Biscuits), Unilever, Vicks (Procter & Gamble)
Government: Amsterdam Police Department

Industry: Electrabel, Hollandia

IT / Telecom:  Apple, IBM,  KPN,  Vodafone, Orange, Philips, Samsung

Leisure: 11_restaurant_bar_club, Martini BAR
Media: Discovery Channel (DCB), Het Financieele Dagblad (financial paper), MTV, MTV Networks, PULPMagazine, RVU, TMF,  Tros

Non-profit: No Kidding (network against child abuse), Zeehondencrèche Pieterburen (shelter for seals), MTB (Maastrichts Toeleveranciers Bedrijf), Waddenvereniging 

Recruitment: ABN Amro, Amsterdam Police department, Cargill, Cirque du Soleil, ING, Mazars,
Postbank, Star Power People

Services: Deliveroo, E-bike To Go, Cheqqer (TUI), Coopers & Lybrand, Mazars (Paardekooper & Hoffman), Merant, SMS Intermediair,  Top-carrieres, Travelbird, Vizzavi, Zilveren Kruis

Sports: KNVB (Dutch Soccer Association), Denksport, Roces Skates

Transport: NS (Dutch Railways), Transport Logistiek Nederland (TLN)

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