CONCEPT | ART DIRECTION
The Canadian government (still) allows their seals to be slaughtered in the most brutal way. To create a voice against this policy, we created a campaign, directly linking the slaughtering to Canada's Flag.
PRINT, OUTDOOR & ONLINE PETITION
BLOODY CANADIAN FLAG
The ad against the horrific policy by the Canadian government, allowing seals to be slaughtered brutally.
JOIN THE PETITION
Our campaign got a lot of support from different media. In a short while we produced a online petition. Thousands of people signed, and we offered it eventually to the Canadian Embassy.