STRATEGY // CONCEPT // SCRIPT
MTV Networks was looking to involve her creative audience (viewers of MTV, TMF, The Box). With the Digital Scout competition, they challenged digital creatives to share their ideas. The winner received 10.000 euro and the help of MTV Networks to implement the idea.
We created a cross media campaign - offline and online - starring a guy that is trying to protect his brilliant idea.
Director: Arne Toonen
Producer: Jeroen van den Idsert, Judith Engels (hazazaH)
Design: Raphaël Bartels