"Maaike Dommershuijzen // FREELANCE CREATIVE // COPYWRITER // SIDEKICK"
"firstname.lastname@example.org // +31611172453
MARTINI MOMENTS FEATURING KRYSTL PULLENS
C A M P A I G N | C R E A T I V E S T R AT E G Y | C O N C E P T | C O P Y
We created an introduction campaign for Martini Prosecco. Martini believes you can create a party, by bringing the spirit yourself.
The idea of the campaign is visualised by a girl bringing balloons. For the tv ad a special song was composed - 'Golden Days', performed by the upcoming artist Krystl Pullens. It was an instant hit, reaching #18 in a week.
MARTINI MOMENTS CAMPAIGN
MARTINI PROSECCO TV AD
The Martini Moments Spumante ad, starring a girl that brings the party spirit.
The song 'Golden Days' was, as the song ‘A night like this’, specially composed for the TVC, and we set out a strategy to reach the radio dj's and music channels.
Product: Martini Prosecco, Asti,
KRYSTL - GOLDEN DAYS
At the campaign kick-off, a music video was released for Krystl. The music video of the artist Krystl, had a visual link to the commercial, a girl bringing balloons.
It became '3FM Megahit' and reached an honourable #18 in the charts.
MARTINI PROSECCO AD
LAUNCH, PERFORMANCES & PUBLICITY
For the campaign kick-off we created an intimate event with a live performance of Krystl and the presentation of the Martini video.
In the following weeks, Krystl was invited to perform on primetime shows. The Martini Moments video was part of the performance everytime, as they played it in the background, as part of the decor.
CAMPAIGN IMAGES & VIDEO FOOTAGE
Outtakes from the video (shot in Barcelona) and some shots of the event.
We created a page on facebook and actively communicated with the Martini fans. By sharing the campaign, invites for the launch, recipes. And we created activations by asking the fans to share their Martini Moments, giving a chance to win Martini experiences, Martini fashion show tickets, special tasting nights at a Martini Bar, and more.