"Maaike Dommershuijzen // FREELANCE CREATIVE // COPYWRITER // SIDEKICK"
"email@example.com // +31611172453
Modehuis Blok is a fashion store that exists for more than 75 years. They are known for their quality and superior service. After research and brainstorm sessions we found their brand essence: 'experts in fashion'. They are not driven by trends, but dress people suiting their personality, and have in house seamstress that make everything fit perfectly. We created a complete new identity, showing these qualities; new logo, website, pay-off.
LOGO DEVELOPMENT & STORE BRANDING
PAY-OFF // IDENTITY // WEBSITE
As it is a family business, the service is what is passed through generation by generation. We decided to bring back the heritage of the brand. The identity shows the signature of Anna Blok, who was a pioneering woman at the time she started (est. 1938), together with an avant garde type, and chose classic colours that excude style: black and gold.