"Maaike Dommershuijzen // FREELANCE CREATIVE // COPYWRITER // SIDEKICK"
Allround creative with love for brand building.
Hello. My name's Maaike.
Based in Amsterdam and working directly for clients as well as agencies. - as a creative, copywriter & sidekick. During the 15 years in advertising I've worked for both big and small agencies. My favourite job is creating communication that works across all disciplines. Creating output that is align with the brand's core, insights and need.
DISCIPLINES
Strategy - Concept - Creative Direction - Copywriting
DELIVERABLES
-Brand Identity
-Brand manual
-Communication strategy
-Communication concept
-Campaign concept
-Copy Platform
-Tone-of-voice guide
-Script
-Short copy
-Long copy
-Content
EXPERIENCE
Freelance- 2010 - present - Creative/Copywriter
Watson&Lewis - 2005 - 2010 Founder/Creative Director
Ogilvy - 2004 - 2005 Creative/copywriter
inc 21/BBDO - 2002 - 2004 Creative/copywriter
Freelance - 2002 Creative/copywriter
Noordervliet & Winninghoff/Leo Burnett- 1999 - 2002 Creative/copywriter
Voorheen JAM - 1998 - 1999 Creative/copywriter
INDUSTRIES & CLIENTS
Automotive: Chevrolet, Fiat, Ford
Cosmetics: Clinique, Dove, Head & Shoulders, Max Factor, Rituals
Durables: Altrex
Electronics & Software: Adobe, IBM, Lomo, Samsung,
Events & PR: Lomo launch party, Martini Launch, TMF Awards
Education: Blink Educatie, Veilig Verkeer Nederland - VVN (Transport Safety Association)
Amusement: Bostheater Amsterdam, Buena Vista International, Caro Emerald, Holland Casino, Spil games
Fashion & Retail: Ace Jewellers, Bad Boys fashion, Etos, Hornbach, Levi’s, Miss Etam, Modehuis Blok, PONY footwear, Steven Alexander Golf Shoes, Vans Sneakers
Financial: ABN Amro, American Express, ING, NCM, Postbank
FMCG, non-food: Bounty, Dash 2in1, Procter & Gamble, Tampax
Food and Drinks: Activia (Danone), Celebrations (Mars), Danio (Danone), Danerolles, De Koninck Bier, (Beer), Douwe Egberts (Sara Lee), Heineken, Hooghoudt (wodka), Johnnie Walker, Kit Kat, Lay's, Lipton Ice tea, Martini (Bacardi Martini), Pepsico, Schweppes Verkade (United Biscuits), Unilever, Vicks (Procter & Gamble)
Government: Amsterdam Police Department
Industry: Electrabel, Hollandia
IT / Telecom: Apple, IBM, KPN, Vodafone, Orange, Philips, Samsung
Leisure: 11_restaurant_bar_club, Martini BAR
Media: Discovery Channel (DCB), Het Financieele Dagblad (financial paper), MTV, MTV Networks, PULPMagazine, RVU, TMF, Tros
Non-profit: No Kidding (network against child abuse), Zeehondencrèche Pieterburen (shelter for seals), MTB (Maastrichts Toeleveranciers Bedrijf), Waddenvereniging
Recruitment: ABN Amro, Amsterdam Police department, Cargill, Cirque du Soleil, ING, Mazars,
Postbank, Star Power People
Services: Deliveroo, E-bike To Go, Cheqqer (TUI), Coopers & Lybrand, Mazars (Paardekooper & Hoffman), Merant, SMS Intermediair, Top-carrieres, Travelbird, Vizzavi, Zilveren Kruis
Sports: KNVB (Dutch Soccer Association), Denksport, Roces Skates
Transport: NS (Dutch Railways), Transport Logistiek Nederland (TLN)