Maaike Dommershuijzen - CASES
Omroep RVU
RECRUITMENT CAMPAIGN // EVENT // CONCEPT // COPY // ART
Postbank and ING, two Dutch large banks, were merging. This meant a new approach for Retail Banking. Therefore ING started a new programma: the Retail Banking Leadership Programme.
RECRUITMENT FOR ING BANK
To recruit top talent for this special Graduate Programme, we developed the campaign: Reinventing Retail.
THE FUTURE IS IN YOUR HANDS
In the campaign we literally wiped out everything about Retail Banking, leaving a crisp white sheet. The students were invited to fill the blanks with their ideas and vision. The message: The Future is in Your Hands
OPEN SPACE FOR TALENT
THE FUTURE IS IN YOUR HANDS
In the campaign we literally wiped out everything about Retail Banking, leaving a crisp white sheet. The students were invited to fill the blanks with their ideas and vision. The message: The Future is in Your Hands
RECRUITMENT VIDEO
Through bannering, posters on relevant locations, the website, online video content and events, the students were challenged to share their ideas.
POSTER ADS
EVENT
WEBSITE
